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Welcome to Mannhaus |
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| We are excited to annouce a new name for Dungeon Warehouse. |
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| Mannhaus |
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| This change is the next step in the evolution of our business as we celebrate our first five years. |
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| We realise that you will wonder why we have made this change. |
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| Below is a series of questions and answers to help us explain to you our reasons. |
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| In the mean time do not hesitate to contact us if you have any questions or concerns of your own. |
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| Welcome to Mannhaus. |
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| A space dedicated to men and mates. |
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| Paul and Richard |
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| Have you sold Dungeon Warehouse ? |
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| No. |
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| There has been no change to the structure or ownership of our company. |
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| DW Trading Pty Ltd remains 100% owned and operated by the two of us. |
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| Did you change it for legal reasons ? |
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| No. |
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| There was no legal requirement to change our name. |
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| We have made this change on our own reasoning. |
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| Then why are you changing your name ? |
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| The reason for changing our name is to reflect the business as it has matured over the last five years. |
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| However to answer this question properly, we need to explain where the name Dungeon Warehouse came from originally. |
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| The idea for our business came about over five years ago. |
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| The intention was to build a web site that specialised in selling bondage equipment, and Dungeon Warehouse was an appropriate name at that time. |
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| Within two months of launching the site, a small shop in Abbotsford came up for lease which provided an ideal opportunity to test the market with a retail store. |
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| Suddenly our focus shifted from the web site to the retail environment, which is where all of our energy has been directed over the last five years. |
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| Upon opening the retail store, it became evident very quickly that a specialised bondage store was not what Melbourne wanted. |
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| Our philosophy has always been to listen to our customers and adapt the store where appropriate to meet those needs. |
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| With thanks to the tremendous support we have received by our community, this has lead to the store that we have today containing a diverse range of high-quality leather, rubber and lifestyle products. |
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| Don't you like the name Dungeon Warehouse anymore ? |
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| Quite the opposite. |
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| It is a name we will always be proud of and hold affection for as it is where we started. |
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| When we moved into 130 Hoddle Street we wanted to build a shop that lifted the standard and perceptions of adult stores. |
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| We are proud of our business and we want our customers to feel good about visiting the store. |
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| We think the name change is the final piece in that jigsaw. |
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| Why change now ? |
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| We actually decided to change our name three years ago at which time we chose the name Mannhaus. |
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| However it was at that time that we moved into 130 Hoddle Street, and to change name and relocate at the same time was considered too high-risk. |
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| So we decided to wait until our 5th birthday. |
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| What does Mannhaus mean ? |
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| It is a Germanic term that literally means a building or establishment dedicated to men and mates. |
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| We think this is the best way to describe our business. |
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| What changes will we see and when does it all happen ? |
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| The change of name is literally just that. |
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| We are still the same company run by the same two men who have served you for the last five years. |
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| As you can imagine, changing the name of a shop is a huge undertaking. |
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| We have almost completed making changes and these will continue over the coming months. |
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| We intend to have all changes implemented by 30 June 2010. |
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| Retail Store |
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| For our customers who visit the retail store in Abbotsford, you would have already seen changes in signage and packaging. |
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| We also have a lot of other changes planned for the shop that will be released throughout 2010. |
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| Web Site |
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| We have a whole new web site that is currently being built with a fresh new look to match the new name. |
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| This will be coming online shortly with an expanded range of content. |
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| Online Store |
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| Ironically as a business that was going to be online only, we recognise that this is our biggest weakness. |
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| Rest assured that this is all about to change. |
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| © Copyright 2003-2010 DW Trading Pty Ltd. ABN 84 112 043 786. All rights reserved. |
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